We’re so excited to announce that Linchpin placed as a winner in the 2017 PRINT Regional Design Annual for our own Linchpin branding evolution! As the industry’s most prestigious and well-respected American design competition, judged by some of today’s greats (Aaron Draplin, Jessica Hische, Pum Lefebure, Ellen Lupton, Eddie Opara and Paula Scher…), we are thrilled to be recognized alongside other creative professionals and agencies across the nation.
In honor of Linchpin’s 10th birthday this past year, we set out to create a modernized brandmark that better reflects our focus in technology without losing the branding identity we had established in the local community. Our goal was to refine the typography and refresh the logo mark for a modernized look that remain reminiscent of the original branding. Learn more about the history of the Linchpin logo and our branding evolution process here.
PS – Pick up your copy of the 2017/2018 PRINT Regional Design Annual (or check it out online) for some eye candy and inspiration from designers around the nation!