Site Evolution: – A New Image for an Analytics Giant

Vertica Site Evolution


As a big-data analytics platform that helps customers monetize their data on a massive scale, Vertica was looking to refresh their look to better reflect parent company Micro Focus’ style, while elevate the brand as a leader in cloud data warehouse solutions.

Built on a custom WordPress theme, Vertica is a secure online portal where customers can register to gain access to software downloads, documentation and training. Incorporated nurture campaigns generate interest and leads, while global and user based notifications keep the customer informed with updates.


Goals, Strategy & Implementation

In collaboration with the Vertica team, we set out to redesign their overall look and feel with an improved, engaging experience to stack up with their dynamic suite of products. After taking an internal brand audit, we worked together to establish a visual style that felt lighter and more sleek. We then built on top of that on-scroll textures, geometric shapes, and a foundation set of iconography. This was first implemented on the redesign of their homepage and their product trial pages, but with an ongoing support relationship, there’s plenty more coming down the road that we couldn’t be more excited for.





Chris Santoro

Before coming to Linchpin, Chris was a career-long freelance designer and studio owner specializing in brand strategy & identity design. This focus throughout his career allowed him to view each project from a holistic perspective, while working with his clients to fully realize their true “authentic” brand. Now, as the senior designer for Linchpin, he’s able to bring his background into strategizing & crafting visually-immersive web experiences for each client. Constantly living by the notion that a designer’s life is one of “constant learning,” he also finds time to be a guest reviewer at his alma mater’s portfolio reviews and mentors young designers, while diving into every tutorial possible on YouTube. If not at his screen, you’ll most likely find him face-first in a bowl of ramen at Ganko Ittetsu, or drinking his 5th espresso of the day…or 6th…possibly 7th.