Background
As a big-data analytics platform that helps customers monetize their data on a massive scale, Vertica was looking to refresh their look to better reflect parent company Micro Focus’ style, while elevate the brand as a leader in cloud data warehouse solutions.
Built on a custom WordPress theme, Vertica is a secure online portal where customers can register to gain access to software downloads, documentation and training. Incorporated nurture campaigns generate interest and leads, while global and user based notifications keep the customer informed with updates.
Goals, Strategy & Implementation
In collaboration with the Vertica team, we set out to redesign their overall look and feel with an improved, engaging experience to stack up with their dynamic suite of products. After taking an internal brand audit, we worked together to establish a visual style that felt lighter and more sleek. We then built on top of that on-scroll textures, geometric shapes, and a foundation set of iconography. This was first implemented on the redesign of their homepage and their product trial pages, but with an ongoing support relationship, there’s plenty more coming down the road that we couldn’t be more excited for.
