Let Grow: Brand Strategy

Let Grow is a non-profit organization born from the Free Range Kids movement that seeks to empower kids to have meaningful, independent experiences and combat helicopter parenting in hopes of developing the next generation of free thinking citizens.

In collaboration with the Let Grow marketing team, Linchpin brought new life to the Let Grow brand with a brandmark that better reflects the youthful, free-spirited, organic style, appealing to a wide range of kids and parents alike. The reimagined brand set the stage for marketing collateral, digital resources, and a website redesign.

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