Rhode2College: Brand Strategy

Rhode2College is a college readiness initiative with a mission to make college more accessible for Rhode Island students. Geared toward high-scoring, low-income students in the state of Rhode Island, the R2C strives to motivate students by encouraging them to accomplish tasks for the opportunity to be awarded scholarship money. With typography and styles inspired by airport and highway signage, and color palette influenced by the Rhode Island state flag, the[…]

Read More

TAS: Brand Strategy

Since 2003, Trade Area Systems has been building technology to provide companies with access to all the relevant data they need to make smarter retail real estate decisions. With a set of powerful tools, TAS helps accelerate their customers’ retail site selection process and leasing decisions, bringing them future growth. After over a decade of success, it was time to evolve the TAS branding for a modernized look and feel.[…]

Read More

Let Grow: Brand Strategy

Let Grow is a non-profit organization born from the Free Range Kids movement that seeks to empower kids to have meaningful, independent experiences and combat helicopter parenting in hopes of developing the next generation of free thinking citizens. In collaboration with the Let Grow marketing team, Linchpin brought new life to the Let Grow brand with a brandmark that better reflects the youthful, free-spirited, organic style, appealing to a wide[…]

Read More