We are proud to announce the launch of one of our latest projects, CarouselIndustries.com! For over 25 years, Carousel Industries has been a leader in IT services, driving innovation through integrated solutions across a wide range of technologies and services. In conjunction with several acquisitions, Carousel Industries was ready to reface their digital presence, focusing on lead generation and demand generation strategies to bring awareness to their key business differentiators.
About Carousel Industries
Since 1992, Carousel Industries has helped business leaders overcome IT challenges and prepare for the future. Carousel Industries works with over 6,000 clients worldwide. Distributed among 27 locations nationwide, Carousel’s team of 1,300 IT professionals specialize in a number of industries, including managed services, cloud, security, collaboration, unified communications and data center.
We began our partnership with Carousel Industries as they were acquiring several companies. With this in mind, we jumped into action with a plan to not only bring brand awareness to the forefront, but also focus on the wide range of solutions and services the company provides.
With an extensive list of offerings, it was imperative that solutions, services and industries are all easily accessible through the main navigation. Presenting the user with a clear, direct path that will lead them to more information about a specific offering helps to get users to their destination faster.
Additionally, providing the user with relevant resources every step of the way guaranteed to not only support the lead generation strategy, but to also provide valuable case studies, white papers, data sheets and more to reinforce Carousel Industries’ position as an expert in the field.
Setting the Team Up For Success
With detailed landing pages for each offering, determining an efficient solution for the Carousel Industries team to easily manage content was a must. Building the site on top of WordPress, in conjunction with our page builder plugin Mesh, made this simple — Carousel Industries’ internal team is able to add, update and edit content as needed without any back end support.
Without Mesh, our new website wouldn’t be what it is today.
Mitch Sliwa, Front End Developer Carousel Industries
Additionally, HubSpot and Salesfusion integrations allow for optimized lead forms, while custom Vimeo video implementation showcases the company’s culture and expertise.
Stay tuned for a detailed case study to learn more about the Carousel Industries project!